In our 2 part series, we spent part 1 exploring what most organizations focus on when acquiring new equipment, the initial price.
We explored the hidden cost of low prices and some of the considerations that should be integrated into your investment.
Most of the customers that STAK Fitness works with want to know how the equipment or programs in which they invest can serve more people better and increase financial success. Read More..
In our day to day business at STAK Fitness, we hear a lot from our customers about the importance of being very cautious with procurement of new equipment and training tools.
Acquisition of equipment and training tools is a big step in making sure your fitness facility is well equipped to serve more people better. Read More..
If you are offering fitness services, you know you are being judged every day, right?
Of course we are. I know we are on our side of the industry, in equipment supply and educational services.
Side note: you think any of our staff at STAK Fitness have faced potential customers who have been burnt by suppliers? You bet. How do we deal with it? We tell the truth…read on.
Let me explain.
We have seen big changes in the last few years in terms of how our businesses operate.
On the supply side, with STAK Fitness (www.stakfitness.com) for example, it is not good enough to only have a good product to offer. We need to make sure our team are razor sharp in making sure our equipment helps solve the big challenges of our customers. Most often these are new client acquisition, retention and profit.
Have you noticed the shift?
The shift in fitness is similar to the shift other industries have experienced recently. Photography, book retailers, music distribution are all examples of industries that have experienced massive changes in the last 5-10 years. What worked 10 years ago in these industries, is not working today. Just ask Kodak, or Chapters, or anyone in music.